Jimmy's Bottle Packaging Design
5 flavors, 5 bottles, 5 illustrations. Simple yet quirky, classy yet badass- these flavors and their packaging knows how to set the mood of the day.
As a new brand to step into the vast world of cocktails and mocktails, Jimmy’s was ready to go to any crazy extremes to try out something new.
Approach:
People-centric in our approach and clutter-breaking in our execution, we've moved away from the typical fruit-based graphics used the world over for cocktails. We've dug deep, gone beyond, and captured the emotion behind every drink through a central character. While the text on the packaging can either be black or white, the feeling we've tried to convey is more lifestyle-based.
Bloody Mary
Mary I of England earned herself the infamous nickname ‘Bloody Mary’ for.. well killing over a hundred innocents. The drink was named Bloody Mary for its colour but we take it a step further in our design: the spirit of New York with Mary I.
Cosmopolitan
All credits to Sex and the City, Cosmopolitan has become a go-to drink for women all over the world. It embodies the worldly soul of Manhattan. Our design is inspired by its Broadway culture, Times Square, and the chic and empowered women who make it what it is.
Sex on the Beach
Think Miami, think beautiful beaches, art deco delights, blazing nightlife, tropical gardens, and laid-back people. To bring the essence of the city to Jimmy’s Cocktail, we’ve used neon colours and tropical elements. It’s all about creating that Miami-at-sundown vibe.
Whiskey Sour
While aboard the voyage of life, who doesn’t need some Whiskey Sour to tide them over from time to time? To bring this thought alive, we’ve taken inspiration from the corporate lifestyle of Manhattan. Let your imagination run wild with Jimmy’s classic Whiskey Sour.
Mango Chilli Moji
Cuba is a country of indefinable magic, with a rich history of artistic creativity. It's bold, colourful, abstract and realistic. With the use of signature Cuban art and architecture, we've brought to life the vibrant, tropical and lively essence of the island here. Our inspiration: street art in Havana, Santeria and Afro-Cuban art, Spanish-colonial architecture and Santeria de Cuba carnival.